With its $80 million opening weekend, Marvel’s BLACK WIDOW not only resurrected the box office, but also ignited the streaming world. Streaming services don’t usually publicise their subscriber counts or revenue, but Disney+ has a reason to brag on Monday morning, and it might be a game-changer for the future of streaming services.
According to a Disney press release, Black Widow grossed a whopping $60 million on Disney+ through its Premier Access service. Subscribers had to pay $29.99 to stream the film, and it appears that many of them had no qualms about doing so. The Disney+ part of the film’s gross accounted for 27% of the total, which comprised $80 million in domestic openings and $78.8 million in international openings. After all was said and done, Black Widow grossed $218.8 million across all platforms during its weekend debut.
To break it down even more, a $60 million launch on Disney+ would imply that around 2 million of the 103 million Disney+ subscribers spent $29.99 to watch the movie. I believe Disney’s disclosure has a lot to do with the fact that most people in the industry are still suspicious of the simultaneous theatrical and streaming release concept. There was a lot of concern about how streaming would affect the film’s box office, and not only did Black Widow have the strongest opening in theatres since the epidemic, but it also proved that streaming can be profitable. Disney officials didn’t say whether they’ll keep revealing their streaming results, but I believe they did.
How did you spend your weekend watching Black Widow? Did you catch it on the big screen or did you watch it at home?