Instagram announced today that all Instagram users will now be required to share their date of birth in order to “create safer, more private experiences for young people.”
Instagram users who have not yet shared their birthdays with the platform will be prompted to do so. When you first open the app, Instagram will ask for your date of birth, and you will receive notifications asking for it a few times.
To keep using the Instagram app, users will have to share their birthdays. Instagram also plans to put warning screens on some posts and ask for a birthday before allowing users to view the content. This is the same interface that is already in place for sensitive or graphic posts, but it will now also ask for confirmation of your date of birth.
The age data will be used to develop new safety features and ensure that the “right experiences” are delivered to the “right age group.” Instagram made changes in March to prevent adults from sending messages to users under the age of 18, and last month, it began setting new accounts for users 16 and under to private by default.
Instagram is working on “new systems” to deal with people who enter their dates of birth incorrectly, using AI to estimate how old they are. If someone selects an age and Instagram’s technology disagrees, the app will now present a menu of age verification options.