Apple will unveil its third-generation AirPods on Tuesday, September 14 at its “Pro” Apple event, which will feature a new design similar to the AirPods Pro but without the “California streaming” features, according to Apple analyst Ming-Chi Kuo in an investors note obtained by MacRumors.
Following the launch of the new model, Kuo envisions two possible scenarios for Apple’s treatment of the AirPods lineup. According to Kuo, Apple may price the third-generation AirPods higher than the current second-generation AirPods, keeping the current model in the line.
Second, Apple may lower the price of the existing AirPods and replace them with the third-generation AirPods, which are currently priced at $199. In any case, according to Kuo, Apple will keep the second-generation AirPods in the lineup for those who prefer the older design.
We have two scenarios for AirPods pricing: 1) AirPods 3 price is higher than existing AirPods 2, and AirPods 2 price remains the same, or 2) AirPods 3 price is the same as existing AirPods 2 and AirPods 2 price cuts. In scenario one, the market will be neutral on the AirPods announcement. In scenario two, the AirPods announcement will be better than the market expectation for supply chain shipments.
The third-generation AirPods are expected to have a design language similar to the AirPods Pro, but rumors differ on whether silicone ear tips will be included in the new design. The alleged third-generation AirPods were leaked earlier this year, and the new AirPods do not appear to have silicone ear tips, according to the images. The upcoming AirPods, on the other hand, are depicted in renders with silicone ear tips.
Apple will also unveil the iPhone 13 and Apple Watch Series 7 during its “California streaming” event on September 14, in addition to the third-generation AirPods.